A theme of your own
Designed around your brand and built as real Shopify sections, so your team can move blocks, swap images and edit text without touching code.
Shopify design & build
Your store, built from scratch. Not from a template.
We design the store around your brand, build it as a real Shopify theme, load your first products, and hand you something your own team can run. Then you keep adding products, and the pages build themselves.
- Built on Shopify's own Horizon theme
- Every section editable after handover
- The store stays yours
What you get
A finished store, not a folder of files
One project, one price. Everything below is part of the build, so you are not collecting quotes for the pieces afterwards.
Your first five products
Loaded, written, photographed into place and ready to sell: descriptions, specifications, size charts, variants, SEO and alt text.
Product pages that fill themselves
The product page template is built around the fields Product Page Pro writes into, so a new product lands looking designed instead of pasted in.
Tested on real devices
Checked on phones and desktop, on speed, on search basics and on checkout, before anything goes live.
A manual, not a mystery
You get a written guide to the store and the tools, so the knowledge does not leave with us.
One channel for everything
A shared Slack channel from day one. Questions, uploads and problems in one place, answered within 24 hours.
Swipe for three more.
Before you commit
You see the store first
Before there is a contract, we build a working preview of your homepage and one product page in your own brand: your colours, your typefaces, your words. You open it in your browser, click through it on your phone, and decide from there.
If it is not right, you tell us what to change. If it is right, we turn exactly that into the real store.
What that can look like
- A fashion labelFull bleed photography, a lookbook feel, sizes and colours that stay easy to choose.
- A loungewear or home brandWarm and quiet, big imagery, the product page reading like a story.
- An interior or ceramics shopRoom for detail shots, materials and dimensions, made for slow browsing.
- A beauty or supplements brandClear claims, ingredients and use, built so repeat buyers find things fast.
Send us a shop you like and we build your preview in that spirit, in your own brand.
Process
Seven steps, no surprises
You always know what happens next, what we need from you, and what it costs.
Intake
Your brand guide, the products, the markets you sell to, and a site you like the feel of.
Preview
A working homepage and product page in your brand, online behind a password.
Go-ahead
Quote, planning and a 50% deposit. The rest is due at handover.
Design system
Colours, type, spacing and components fixed once, so every page stays consistent.
Build
The theme is built section by section in your own Shopify store. You watch it take shape.
Products
Your first five products go in, and we set the rules the system uses for every product after that.
Handover
Testing, the manual and the Slack channel. You publish the store yourself. The subscription starts here.
Product Page Pro
New products online in minutes
A product page is the slowest page to make and the one that sells. Ours writes itself: you give a supplier link or your own text and photos, you check the result, and a complete page appears in your store as a draft.
- Your words, not web-shop filler. Tone of voice, banned words and fixed texts are set once and used on every product.
- You check it first. Before anything reaches Shopify you see the whole page, with a meter that shows how complete it is. Missing details come back as questions, and a built-in chat helps with the wording.
- Photos, including the ones you do not have. Use your own photos and tell it which colour each belongs to. Missing shots can be generated, per colour, and text inside a supplier photo can be translated into your shop's language.
- Colours, sizes and size charts. You name the colours, pick the sizes, and every combination gets its own code and stock.
- Search terms people actually use. Keywords are checked against real search volume in your market, then used in the title, the page and the image descriptions.
- Prices and markets handled. Your pricing rule sets the selling price, with fixed prices per market if you want them, and the product goes to the right sales channels and markets.
- Nothing goes live behind your back. Every product lands as a draft, and the tool never deletes a product. You check it and publish it yourself.
- Bundles and volume discounts included. "Buy 2, save 10%", "3 for 2" or mix and match, built into your product page and applied at checkout. No bundle app, no extra monthly fee.
- Your product sheet, kept up to date. One click sends a finished product to your own Google Sheet, so you keep an overview of every product, price and margin in one place.
Why not an app from the store
An app bolted onto a theme can only write general text into general fields. Ours is built for the theme we deliver you, so it fills the exact tabs, feature blocks and size chart your product page is made of. That is why the result looks designed instead of pasted in.
Already on Shopify? Product Page Pro also works with the theme you have now, without a new build. We set it up around one of your best product pages, and every new page follows that layout.
We host it and watch every upload. If something fails, we see it straight away and get back to you in your Slack channel.
Inside the tool
What adding a product looks like
Six screens from the tool your store gets. Swipe or use the arrows.
Click to zoom
Click to zoom
Click to zoom
Click to zoom
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Click to zoomSample store, sample products. Real client work stays private.
Pricing
One build price, one monthly price
No percentage of your revenue, no lock-in on the store itself. The store is yours from the day it goes live.
The build
€3,000
one-off, 50% to start
- Preview of your homepage and product page
- Full custom theme on Horizon
- Your first five products, live
- Tested on phone and desktop
- Manual and shared Slack channel
Product Page Pro — Basic
€99
per month
- 15 product pages a month
- Your brand voice and fixed texts
- Photos, size charts and search terms
- Bundles and volume discounts, no app needed
- Every product in your own Google Sheet
- Extra page €15
Product Page Pro — Pro
€299
per month
- 100 product pages a month
- Everything in Basic
- Priority on questions and failures
- Extra page €15
Product Page Pro can also be taken on its own, on a store we did not build. Bundles, volume discounts and the product sheet come with every subscription, Basic and Pro.
We deliver the theme and the product pages. Your Shopify settings themselves — markets and currencies, shipping rates, taxes, payment providers and legal pages — stay in your hands; we are happy to point you in the right direction. Changes to the store after handover are €75 an hour. Shopify's own subscription, paid apps, font licences, domain and photography are billed by those suppliers directly, in your name.
What we need from you
Four things, once
- Your brand guide, or whatever you have: logo, colours, fonts.
- Product information and photographs.
- Access to your Shopify store. We send a short guide; it takes about ten minutes and you can revoke it whenever you want.
- Your shipping and returns wording, so your product pages say what you really promise.
What stays yours
All of it
- The store, the theme and everything in it, from day one.
- Your customers and their data. We never ask for access to them.
- Every product page ever made, whether you keep the subscription or not.
- The right to stop. One month's notice, and the store keeps running.
Questions
Asked before
Do I need to know anything technical?
No. The one technical step is giving us access to your Shopify store, and we send a guide that walks through it click by click. Everything after that happens on our side.
What happens if I stop the subscription?
One month's notice, and during that month everything keeps working as normal. After it, your store and all its pages stay exactly as they are. You only lose the ability to create new pages with the tool, and our monitoring stops.
What counts as a page?
Every product you upload to your store counts as one page. Checking and editing before the upload is free. If you change a product afterwards and upload it again, that counts as a new page, and the new version lands next to the old one so nothing is lost.
Can I use Product Page Pro without a new store?
Yes. It works with the theme you already have. You pick one product page you are happy with, we set the tool up around it, and every new page follows that layout, in your tone and your language. Bundles and the product sheet come with it too.
Can my team edit the store themselves?
Yes, that is the point of building it as real Shopify sections. Text, images, order of blocks, prices and products are all editable in Shopify itself, without us.
Do you touch my customer data?
No. The access we ask for deliberately leaves out customer records, payment methods, bank details and payouts. We work on products, pages and the theme.
How much of my time does this take?
Mostly the beginning and the end: delivering your brand material and product information, and reviewing what we deliver. In between you can follow along in Slack as much or as little as you want.
Can you work with the brand guide we already have?
Yes, and that is the ideal starting point. If you do not have one, we work from what you do have and keep it consistent from there.
Start
Tell us about your brand
Send us what you sell, where you sell it, and a site whose feel you like. We reply within 24 hours, and the first thing you get back is a preview, not an invoice.